atelier JUSTINE FEY
Our own brand identity
A short intro that explains why you chose to rebrand yourself
After one year as Justify, it became clear that our brand needed to evolve. Our goal was to embody the values we apply to every client project: elegance,aesthetics, minimalism, and timeless chic. Beyond a name change, we needed an identity that reflects who we are today — a digital partner for entrepreneurs and lifestyle brands who value premium, handcrafted work.
Industry
Creative Studio
Location
France
The Concept
We chose the name atelier Justine Fey because an atelier in French is a space where every creation is carefully crafted. In the same way, we see each project as a unique piece: a digital identity shaped with savoir-faire, attention, and a long-term vision.
The Identity
Logo & Visuals: a minimalist and editorial logotype combined with a handwritten font for the word atelier. This choice reflects craftsmanship, creativity, and the idea of something made by hand — a reminder that behind every brand is human care and intention.
Color Palette & Typography: timeless, elegant, and understated — reinforcing a sense of durable chic.
Tone of Voice: editorial yet human, with subtle French nuances (savoir-faire, beauté, inspiration) that express our roots and distinctive approach.
